Different Strokes was a television program that aired in the late 1970s and early 1980s that starred Gary Coleman, Todd Bridges, Dana Plato, and Conrad Bain. The saying, different strokes for different folks was a popular response in those years, as well, for any situation that called attention to something out of what was considered the norm.
Different strokes for different folks is also a premise that can be applied to the fine art of email marketing, too.
For example, lets say that your product is one that would be used by people who are looking for a way to work from their homes. Your mailing list might have young mothers who find it difficult to leave their small children and work outside their homes. Your list might also contain names of retired individuals who are looking for a way to supplement their retirement incomes.
Your list might also contain names of handicapped people, as well as, middle aged men who have been victims of downsizing. If you send identical marketing emails to every segment of your opt-in list, it is going to have to be pretty generic, to say the least.
Each of these distinct groups of people may well be interested in your product but each group will have a different reason for being interested in it.
Break your email list down into groups of people who would buy your products for the same reason. Categorize! You can do this very easily by simply asking your potential customers about themselves.
Without asking for specific information, in your next email communication with your list, include a questionaire that is designed to answer questions that will give you enough information to break your list into groups based on age or other criteria.
Different strokes for different folks . . . send age and situation appropriate emails to each different group.
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