Ebooks are the darlings of email marketing world today. They can be sold as stand-alone products, they can be used as opt-in incentives, they can be used as free gifts or incentives for other products or services or they can be bundled and sold with other products and services to simply enhanced the total value.
There are so many uses for ebooks of all lengths in today's email marketing universe. Writing and marketing ebooks for the purpose of enhancing an opt-in list is most certainly one of the uses of ebooks. Short ebooks that are only 10 to 12 pages long can be written easily and submitted to ebook repositories for other website owners or ezine publishers to reproduce.
Your website address should be on each and every page of a marketed ebook as well as in the resource box on the last page.
Website owners and ezine publishers can reproduce your eb0ok but they are required to reproduce it unchanged and they must include your resource box with any reproduction.
Its a great way to build an opt-in list and let others advertise for you at no charge. Short ebooks can also be included in bundled products and they can be used as free gifts.
To market an ebook as a stand-alone product, however, the ebook needs to be considerably longer. This isnt a written rule anywhere but the general concensus is that you can charge about $1 per 2 pages for an ebook. So if you want to charge $50 that means that the ebook needs to be about 100 pages long.
If you dont fancy yourself a writer, you can have ebooks written for you by ghost writers. You pay the ghost writer a one time charge for the work then it becomes yours. You can legally claim authorship of the work and sell it as your own.
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