Email Marketing Growing Pains

Do you remember when you were a child and you hit a growing spurt? It was downright painful.
Your joints hurt, remember ? These episodes were referred to as growing pains. They were nothing to be concerned about. They were simply the inevitable discomfort of maturing.
When email marketing was in its infancy, everbody could simply email everybody else. There were no restrictions. Once a marketer had an email address he could just send all of the marketing emails he wished to. The recipients could like it or lump it. Email marketing was growing and that growth produced a lot of pain and discomfort for a lot of people.
The growth of email marketing became too painful to so many that the Congress of the United States had to act . . . and it took an act of Congress to contain the problem. The CAN SPAM ACT was passed by Congress in 2003 and became law in 2004.
With the passage of this act it became necessary for email marketers to get permission of recipients of their marketing email messages to send to them.
Today opt-in lists are the life blood of all legitimate email marketers. Building an opt-in list is the number one and constantly on-going task for all of them. List building is probably the single most discussed and written about subject among email marketers today.
The autoresponders provide code for putting opt-in boxes on websites. All of them do that.
Getting an opt-in box on a website is one of the simplest things that a website owner or email marketer does. Opt-in boxes should always be placed above the scroll line and there should be an opt-in box on every single page of a website.
List building must come first and the goal of a large and impressive opt-in list must be pursued daily by legitimate email marketers.

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