There are a lot of marketing emails that are sent out each and every hour in this country. If you dont believe it, look at the length of time it takes your auto responder to send your own marketing emails.
Sometimes it takes only a few minutes but sometimes it takes several hours for the autoresponder to get around to sending your marketing email to your list. Thats because it is sending marketing emails for other companies and yours just has to get in line and wait its turn.
For this very reason you need to be sure that you are making your marketing emails as good and as effective as they can possibly be.
1. Address the recipient by their name. If you send marketing emails that start out, Dear Friend you are wasting time and energy. These emails will be deleted without being opened, read or acted upon.
2. Double and triple check spelling and grammar. Misspelled words and poor grammar will make you look dumb . . . and nobody is going to buy products from marketers who cant spell and dont know how to use words correctly.
3. Sell only one product per email message. Emails that dont focus on only one topic will be ineffective. You need to concentrate on one subject at a time.
4. Good marketing emails do not ever contain word-wrapped links. All email programs do not deliver email with clickable links. Word-wrapped links will not appear as links but only as words in a plain text format.
5. Good marketing emails do not arrive too often in the same inboxes. The members of your opt-in list gave you permission to email them but not to drown them in advertising. Restrain yourself.
6. All good marketing emails are formatted correctly so that recipients can read them easily. They all contain lines that are no longer than 65 characters and use only ASCII type.
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