Email Marketing No-Nos

Email marketing is part science and part art. There are many people who are very, very successful email marketers. Their yearly income run to six figures and some to seven figures.The money really is out there to be made but it will only be made by those who know how combining the science with the art and avoid making mistakes that can be made in each part.
The artistic email marketing mistakes that can and often are made are both visual and perceptive:
Visual mistakes: Making the lines of your marketing email too long will result in the email arriving in boxes scrambled and unreadable or even if the recipients can read them they are not easily read. Lines of marketing email should never be more than 65 characters long.
Longer lines are scrambled by email programs that only support plain text. Lines that are longer than 65 characters are difficult to read on computer screens.
Perceptive mistakes: The use of ALL CAPS in long blocks of text is not only difficult to read but all capital letters are the written version of vocal shouting.
The use of multiple exclamation points cheapens the email rather than adding excitement as intended. Use only one exclamation point at the end of a sentence for emphasis.
The scientific mistakes that senders of email marketing emails can make are:
1. The failure to practice proven methods to improve the open-rate. It is a scientific sound premise that if emails arent opened, they will not be read and they cannot be acted upon.
2. The failure to track and test each and every email message sent by autoresponders is another scientific error. You must track and test. You need to know what works and what doesnt work. Knowing the test results of a sent message can help you in tweaking future messages to make them more effective.

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